Bloom PINEAPPLE GREENS

Turns out, making greens look good takes more than just a pretty pineapple. I jumped in to assist with creative direction, helping whip up mood boards, shot lists, and a fresh visual strategy for the campaign photoshoot. Alongside another brand designer, I developed campaign guidelines to keep everything looking sharp and on-brand. From PR inserts to scroll-stopping social reels, ads, stories, and emails, I served up digital and print assets that made this launch as vibrant as the greens themselves.