When life gives you watermelons, you make a splash. For Bloom Nutrition’s Watermelon Greens launch, I brought the juicy vibes to life—serving as Assistant Creative Director on set and collaborating on everything from mood boards to shot lists for the campaign photoshoot. I also developed the campaign guidelines alongside another designer and created all the essential assets: PR inserts, social reels, stories, ads, emails—you name it. Fresh, cohesive, and oh-so-refreshing, this launch was a sweet success. 🍉