watermelon GREENS
Creative Direction Assistant, brand guidelines, social, ads, email.
Los Angeles 2024
When life gives you watermelons, you make a splash. For Bloom Nutrition’s Watermelon Greens launch, I brought the juicy vibes to life—serving as Assistant Creative Director on set and collaborating on everything from mood boards to shot lists for the campaign photoshoot. I also assisted in developing the campaign guidelines and created social assets, ads & emails. Fresh, cohesive, and oh-so-refreshing, this launch was a sweet success. 🍉
